The Situation
The Situation
When DYT started working with Advantage Plumbing Heating and Air, the business had recently gone through a complete rebrand. They changed their name entirely, which is a significant move for any established business. The problem was that the rebrand happened offline with no strategy in place to handle the digital impact.
The result was immediate and damaging. Their Google Business Profile rankings dropped. Their search engine visibility took a serious hit. Years of online authority they had built under their old name had been disrupted overnight.
At the same time, the business was running with a single CSR handling all inbound calls during business hours. After hours and on weekends, calls went to a standard voicemail. There was no system to capture, qualify, or follow up with leads that came in outside of office hours.
On top of that, the business had built a customer list of roughly 5,000 people over five years. That list had never been contacted after the initial job was completed. No follow-up. No re-engagement. No seasonal outreach. Five years of customer relationships sitting completely dormant.
The Work
The Work
DYT came in and addressed each problem systematically.
The first priority was the rebrand damage. We cleaned up the Google Business Profile, corrected the name and information across all relevant platforms, and launched a coordinated GBP and social media strategy to rebuild local search authority under the new name. Rankings began recovering.
Next we deployed a DYT AI Voice Receptionist to handle all inbound calls. Every call, regardless of time of day or day of week, now gets answered professionally. Leads are captured automatically. The single CSR no longer carries the entire burden of the phones alone.
We also implemented missed call text-back so that any call that did not connect for any reason was immediately followed up with an automatic text message to the caller within seconds.
For the dormant customer list, we built proper segments based on service history, last contact date, and customer type. Then we designed and launched a multi-phase reactivation campaign to reconnect those relationships in a way that felt personal and relevant rather than like a mass blast.
We wrote and automated a full year of email content to keep the business consistently in front of its customer base going forward so the list would never go cold again.
The Outcomes
The Outcomes
In the first 28 days after the AI Voice Receptionist went live, Advantage Plumbing Heating and Air had over 100 calls answered that would have previously gone to voicemail or received no answer at all. Every one of those callers was greeted professionally. Every lead was logged. Every opportunity got a fighting chance.
The reactivation campaign reached a customer list that had been completely silent for over five years. The email open rate came in at X%, a meaningful result for a list that had received zero communication in that time period.
Google Business Profile rankings began recovering as the coordinated GBP and social media strategy took hold. Local search visibility for the new business name started to build momentum.
All of this happened without Advantage Plumbing Heating and Air adding a single person to their payroll. The system handled the increase in volume automatically.
"This is what the full system looks like in practice. Multiple pieces, connected and running together, solving real problems that were costing the business real money. That is what DYT builds."